Zoddlini

Enticing the target audience of typeface connoisseurs through a project that creates a captivating specimen card deck along with its packaging.

card deck with colorful tarot-style cards featuring zodiac signs and symbols

set of tarot-style cards featuring zodiac signs, symbols

cards depicting various zodiac signs and symbols with their box

cards and box with a crescent moon and sun design, with zodiac symbols and text

Concept

The typeface chosen to highlight and be at the centre of this project is ‘Oddlini’. Released in 2019 by Shuji Kikuchi, Oddlini is a serif font built over Helvetica without being too geometric - rounds and curves of the typeface are not perfect. Combining typography created using the typeface with inspiration drawn from Zodiac signs — the project came to be known as Zoddlini. A different take on the everyday deck of cards. Twelve Zodiac symbols replace the traditional face cards. The elements of astrology take place on the four suits.

Clubs

Diamonds

Hearts

Spades

Jokers

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