Skippy

A project that revamps a struggling brand's online presence with creative tweets and campaigns for Twitter, Instagram, Snapchat, and Facebook.

Tweets

A focus on highlighting Key Selling Points of Skippy’s Peanut Butter through the copy. These USPs include smoothness, high protein content as well as being creamy.

parody Twitter account mimicking a peanut butter company

delightful display of peanut butter accompanied by Mr. Skippy

classic peanut butter and jelly sandwich on whole grain bread

jar of peanut butter, featuring a smooth texture

playful scene featuring a jar of Skippy peanut butter with a dipper

Filters

User-generated content on platforms like Instagram and Snapchat, particularly through engaging AR filters, has immense sharing potential. When users share these interactive filters with friends, it creates a ripple effect. Friends who see them are likely to use and share the filters, leading to an expansive reach. Hootsuite reports that consumers view user-generated content as 2.4 times more authentic than brand-created content, enhancing Skippy’s credibility and engagement.

girl wearing glasses and a pink shirt is playfully surrounded by peanuts

girl in a pink shirt and glasses displaying a sticker

girl with glasses and a pink shirt in deep thought

girl wearing glasses holds her phone, which displays an image of a peanut

mobile phone featuring a prominent purple dot on the display

Games

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