Bombae Bantai Brewery

Experience Bombay in a can: unique flavors and vibrant illustrations that embody the city's spirit and history - sip the essence of Mumbai.

metal beer cans, each featuring a colourful illustration of Mumbai landmarks

cans of cumin wheat ale, featuring a graphic of a bridge

canned beer, featuring a colorful graphic of the Gateway of India, partially submerged in splashing liquid

can of beer displaying an artistic train illustration

diverse assortment of cans, each displaying distinct and colorful designs

artistic representation of beer packaging

box displaying a bold yellow and orange design

pair of round coasters adorned with a train motif

refreshing glass of beer accompanied by a serving of chips

refreshing glass of beer next to a lidded cup

Concert tickets for promotion

pair of tickets for a concert, featuring intricate patterns and bright colors

Instagram story promotion

Approach

Bombae Bantai is a project about a brewery, a beer brand that offers a collection of 3 flavours of beers: Sugarush India Pale Ale, Sweet Lime Blonde and Cumin Wheat Ale. Each can has a unique design that symbolises iconic features of the city of Bombay (Mumbai). The work is inspired by The Gateway of India, the Mumbai local train and the Bombay-Worli sea-link.

The Gateway of India is a symbol of the history of this city as it’s a historical monument.
The Mumbai Local Train is the city’s lifeline and thus, a symbol of the present.
The Bandra Worli Sea Link is the symbol of the future of Mumbai because of this state-of-the-art construction and great display of modern engineering.

In this project, a new typeface has been developed, inspired by graphics, visuals and typefaces on vibrant Indian trucks found and loved all over the country.

Moodboards

vibrant collage featuring an array of vehicles, such as cars, buses, and bicycles, illustrating their different styles and functions

collage featuring a diverse array of posters showcasing various images and artistic designs

Colours

The colour palette largely included shades and tints of greens, blues and yellows drawing from the ingredients of the brews themselves. For example, the green chosen for the Sugarush India Pale Ale derives its colour from a sugarcane, the main ingredient for the flavour. The refreshing lime yellow on the Sweet Lime Blonde packaging expresses the characteristics of its namesake fruit. Lastly, the blue of the Cumin Wheat Ale was chosen to represent the thirst quenching nature of the Indian drink ‘Jaljeera’ it is formulated on.

Primary

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Secondary

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Flavour

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Logo

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